Search is moving beyond the traditional list of blue links. Users can now ask complex questions and receive synthesized answers through AI-powered search experiences, including Google AI Overviews, AI Mode and Bing's generative search. For brands, this creates a new visibility challenge: being present online is no longer enough. Their information must also be understandable, trustworthy and useful enough to be selected as a source for AI-generated answers. This is ...
Read More