When discussing premier brand watches in India, one name that is always on the top is Rolex. Rolex is a watch brand known globally for its luxury, elitism and elegance. While it was just accessible to the western markets earlier, it has now become quite popular in India. From being a symbol for success to becoming a luxury watch used for gifting purposes, Rolex now caters to a diverse and growing demographic of Indian buyers.
A Brief Timeline of Rolex in India
Let us look at the evolution of Rolex in India ever since it entered the Indian Market:
1. Arrival In India
Rolex arrived in India during the mid-20th century, and only the elite of India could afford it during that time. It was because of the limited availability and import restrictions that kept it exclusive for many years.
2. Growth over the decades
In the late 1990s and the early 2000s, India saw an open economy that allowed middle-class Indians to earn more and spend more. Rolex capitalized on this opportunity by expanding its presence in major cities in India, such as Mumbai, Delhi, Bengaluru, and Kolkata. Celebrities and Sportspersons started wearing Rolex, and the brand became associated with loyalty. Owning a Rolex became synonymous with “making it big” in life, hence increasing its demand in the Indian market. The brand also introduced more refined models for women, making it a perfect luxury watch gift for her in India.
3. Digital Era
In modern times, Rolex has become more accessible due to e-commerce and other luxury websites. The brand is also present in numerous high-end outlets and luxury malls today, making it one of the top premier brand watches in India.
Conclusion
As more and more people come into the upper middle-class bracket in India, the demand for Rolex keeps on increasing. The journey of Rolex from an elite imported brand to a household name among India’s luxury watch collectors shows how far it has come.